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NEWS & INSIGHTS
Our curated collection of key news and insights about all things technology and data, including what’s happening at Datitude.
LATEST ARTICLES


MEET THE CLIENT: KRISTINA BULL, QSA PARTNERS, TALKS CIRCULAR BUSINESS MODELS & EPR
Kristina Bull from QSA Partners talks about extended producer responsibility and circular business models.

Kate Hughes
Feb 13, 20247 min read


THE DATA-DRIVEN MAGIC OF “YEAR IN REVIEW” CAMPAIGNS
Turning "year in review" campaigns into visual masterpieces that resonate with your customers is all about your data.

Kate Hughes
Dec 15, 20232 min read


BLACK FRIDAY / CYBER MONDAY IS OVER, NOW WHAT? IT'S TIME TO FOCUS ON RETENTION
After the BFCM rush, discover how to analyse and use your data to focus on retention and turn new customers into lifelong ones.

Sarah Hughes
Nov 28, 20233 min read


AI & MACHINE LEARNING IN RETAIL & DATA ANALYTICS - WHAT'S THE HYPE?
Sort through the hype about AI & machine learning to understand their distinct roles & potential.

Caelan McNamara
Sep 25, 20235 min read


MEET THE CLIENT: SLATER MENSWEAR & THOMAS CLAY
Thomas Clay, Head of IT at Slater Menswear talks to Datitude as part of the "Meet the Client" series.

Kate Hughes
Aug 29, 20235 min read


DATITUDE x DOTDIGITAL: THE PERFECT MATCH FOR TURBOCHARGING CROSS-CHANNEL MARKETING PERFORMANCE
Our verified integration with Dotdigital is the perfect match for powering more personalised and results-boosting cross-channel marketing

Kate Hughes
Jun 14, 20234 min read


FROM INSIGHT TO ACTION: WHY CHOOSE DATITUDE'S DIRECT MAIL SOLUTION TO OPTIMISE CAMPAIGNS
We can't talk about direct mail and not mention Datitude's solution! If you're serious about DM, here's why you should choose it.

Gavin Wilkinson
May 24, 20233 min read


TARGETED TO PERFECTION: HOW TO OPTIMISE DIRECT MAIL CAMPAIGNS
Optimising direct mail campaigns requires leveraging your data and technology. Here's how.

Gavin Wilkinson
May 10, 20235 min read


MAXIMISING MARKETING IMPACT: WHY DIRECT MAIL CAN REIGN SUPREME
Direct mail is enjoying a resurgence for good reason. Here's why direct mail can reign supreme for data-driven marketers.

Gavin Wilkinson
Apr 18, 20232 min read


WHY AN INTEGRATED TECH & DATA STRATEGY IS KEY TO OPTIMISING OMNICHANNEL PERFORMANCE
Omnichannel is a complex spaghetti of technology and data. Here's why an integrated tech & data strategy is key to optimising performance.

Gavin Wilkinson
Mar 13, 20234 min read


MEET THE PARTNER: RETAIL ASSIST & KEVIN GREATHEAD
Meet Kevin Greathead, Managing Director of Retail Assist in the first of a new series on our partners.

Kate Hughes
Feb 2, 20235 min read


MEET THE CLIENT: MARGIN GUARDIAN & RICHARD BLANCHARD
Where did the idea for the Squished Shopping App come from? Find out, and lots more, from Richard Blanchard, CEO of Margin Guardian

Kate Hughes
Jan 16, 20235 min read


RETAIL MARGIN IS PRECIOUS. HERE'S WHY FASHION RETAILERS SHOULD PROTECT IT WITH MARGIN GUARDIAN
Fed up with flying blind on markdowns, eroding brand value, and losing out unnecessarily to your competitors? You need Margin Guardian.

Kate Hughes
Nov 2, 20223 min read


BE INSPIRED TO GET INTO TECH - NATIONAL CODING WEEK 2022
To celebrate National Coding Week we're showcasing how some of our team got into tech to inspire others to learn new digital skills.

Kate Hughes
Sep 21, 20225 min read


THE DEARTH OF WOMEN IN DATA - WHY WE NEED ANOTHER BLOG ABOUT IT
As demand for data skills is rising exponentially, it's time to think differently about the available talent pool.

Kate Hughes
Sep 1, 20223 min read


GOOGLE ANALYTICS 4: TIME TO MOTOR. IT'S HERE TO STAY!
GA4 is definitely more than an upgrade to UA. Here's why there's an urgency for businesses still using UA to migrate to GA4.

Kate Hughes
Jun 30, 20225 min read


THE WORLD WITHOUT THIRD-PARTY COOKIES: HOW TO AVOID CRAVINGS
If you're addicted to cookies, now's the time to start weaning yourself off them. Here's how.

Kate Hughes
May 24, 20224 min read


MARKETING METRICS BLOG SERIES: USE DEVICE USAGE INSIGHTS TO OPTIMISE PLATFORMS
In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise platforms.

Sarah Hughes
Mar 30, 20223 min read


MARKETING METRICS BLOG SERIES: THE RELATIONSHIP BETWEEN PRODUCTS & CUSTOMER LOYALTY
Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

Sarah Hughes
Mar 16, 20223 min read


MARKETING METRICS BLOG SERIES: SEGMENTATION
We explore customer segmentation in the fourth part of our blog series on marketing metrics.

Sarah Hughes
Feb 28, 20223 min read
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