AT THE HEART OF
YOUR TECH ECOSYSTEM
SODA: STRATEGIC OMNICHANNEL DATA ARCHITECTURE
MAKING COMPLEX DATA SIMPLE
By underpinning Datitude's data platform with SODA we make complex data simple.
Put data at the heart of your business, no matter what your tech stack, by:
simplifying and streamlining the integration interfaces
making it easier to deploy new applications
maintaining a complete history
having a single source of truth and all trading, customer, and marketing data stored in one place
proving a single customer view across all channels
bringing your data to life with powerful and interactive analytics
accessing your data with a suite of self-service tools.
Remove the silos and get what you need from your data, when you need it, in the format you need.
FROM SILO TO SODA
DATA, DATA, EVERYWHERE!
Omnichannel creates complex tech ecosystems and dizzying amounts of data with huge volumes of customer transactions and interactions being managed across multiple sales, marketing, and communication channels.
Composable commerce and headless architecture mean more businesses are adopting 'best of breed' components for specific capabilities and decoupling the front end from the back end.
All the components need to be well orchestrated, otherwise, businesses end up with a siloed data architecture, with closed-off data that is not unified; causing serious implications for data integration, analytics, reporting, and decision-making.
THE PROBLEM WITH APPLICATION & DATA SILOS
Omnichannel invariably results in a complex web of processes, systems, and integrations. Siloed, inflexible, and costly to manage.
Business and customer insights are severely compromised by a lack of timely, accurate, and unified data. And an inordinate amount of time is spent trying to make sense of the data.
Even then, data access issues often renders data unreliable, out of date, or not trusted.
It requires a forward-thinking approach like Datitude's data platform to seamlessly connect, integrate, and unify data.
DATITUDE LOGICAL DATA ARCHITECTURE
STRATEGIC OMNICHANNEL DATA ARCHITECTURE
A fully comprehensive, best-in-class, and flexible approach to integrating and unifying data. No matter what the data source, we can process it using a variety of protocols.
Data is validated, cleaned, standardised, enriched, and transformed into a consumable state using a scalable, natively integrated, and cost-effective data lake and data warehouse storage system. And moved seamlessly between all data analytics services and data stores. New systems, data sources, use cases, and analytics methods are easily accommodated so you can operate the best applications for your business without compromising data requirements.
Our approach provides the flexibility and scalability needed for long-term growth. Plus our proprietary monitoring and alert system goes beyond job completion checks.
Designed specifically for the complexity of omnichannel businesses and accommodating diverse users and use cases.
Huge volumes of data are harnessed from multiple systems and sources to provide a single source of truth and instant access to insights. Putting data in the hands of those who need it, with no time lags.
A solid foundation unifying business-critical data and supporting agile decision-making.
MANAGED DATA PLATFORM & SERVICE
IMPLEMENTING DATITUDE'S DATA PLATFORM STARTS WITH A SODA!
Datitude provides SODA as a managed data platform with a high-touch service wrap so you can connect, integrate and unify your data quickly, easily and at scale.
TRANSFORM YOUR DATA CAPABILITIES WITH DATITUDE
Act faster and make better-informed decisions with access to the latest data, literally the minute it is available
Surface insights into business performance and opportunities that wouldn't otherwise be obvious
Improve productivity by freeing up teams from unproductive and inefficient tasks.