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DATA EXPERTS. RETAIL SPECIALISTS.
TRUSTED PARTNERS.

ABOUT DATITUDE

Enabling retailers & brands to
thrive in a data driven world

Datitude was founded in 2012 on a simple belief: better businesses start with better data. 

Datitude's unified data platform brings all your data together in one place. Five powerful layers work seamlessly together to connect, integrate, unify and transform data from across your technology stack into trusted, AI-ready datasets and actionable insights. Delivered as a fully managed service.

Today, retailers, brands and hospitality businesses rely on Datitude to unlock more value from their data by providing the single source of truth for the entire business.

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WHY CHOOSE DATITUDE

Technology matters. People make the difference.

Anyone can buy technology. Success comes from having the right expertise and support behind it.

 

Our team has deep technical expertise and extensive omnichannel retail experience. We understand the challenges retailers face: integrating data across disparate systems, managing increasingly complex technology estates, and delivering trusted, AI-ready data for analytics and AI.

 

We focus on practical solutions, collaborative partnerships and delivering outcomes that accelerate time to value and support long-term growth.

Data by Datitude | Fully Managed, Fully Trusted

Proven Platform

Datitude's platform is a complete data management and analytics solution. Built specifically for retail with extensive omnichannel data modelling as standard. Proven in the marketplace. Low risk. Fast to deploy. Cost-effective.

Expertise You Can Trust

With decades of experience in tech, data and multichannel retail, we've built the Platform around long-term partnerships.  From deployment and development to monitoring and support, we provide dependable solutions you can rely on.

Decision-Driving Insight​

 

​We turn complex data into clear, accessible insight that supports diverse users and use cases for smarter commercial decisions. Complete visibility and access to all your data. Flexible. Agile. Future-proofed.

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Majestic Wines, Beers and Spirits logo

"Datitude are true partners; flexible, dependable and enthusiastic.

I trust them completely and can count on them to deliver."

 

Nick Workman, Group Information Technology Director

THE PEOPLE BEHIND DATITUDE

Turning data into business value

As retailers invest more heavily in analytics and AI, the importance of unified data continues to grow. Our mission remains the same as it was on day one: enabling businesses to get what they need from their data.

 

Behind every integration, data model, dashboard, and client success story is a team of highly talented people who genuinely care about helping retailers and brands to succeed. Our team has deep expertise in data engineering, analytics, software development, retail systems and client support.

Meet our leadership team here.

Sarah Hughes, Datitude Co-founder and Director

Sarah Hughes

Co-Founder & Director

With extensive experience across ecommerce platforms, omnichannel retail and engineering, Sarah leads Datitude's commercial strategy and client relationships.

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Gavin Wilkinson

Co-Founder & Director

With decades of experience in software development in the retail industry, Gavin leads Datitude’s technical direction and platform strategy.

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Gavin Wilkinson, Datitude Co-founder and Director
Justin Lord, Datitude Sales Director

Justin Lord

Sales Director

Justin works closely with clients and partners to understand business challenges and help shape the right solutions for growth and operational efficiency.

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James McLaughlan

Chief Operating Officer

James oversees service delivery and operational performance, ensuring clients receive responsive support and reliable access to their data platforms.

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James McLaughlan, Datitude Chief Operating Officer
Team meeting

HOW WE WORK

An extension of
your team

We don't believe in handing over software and walking away.

 

Our fully managed service means you don't need to worry about the complexity of managing a data platform and multiple integrations. You get to focus on the insight while we handle the rest.

 

Behind the scenes, robust processes, proactive monitoring and continuous improvement keep your data reliable, secure and ready to support the evolving needs of your business.

 Our team takes care of everything from data integration and transformation to governance, so you can spend more time acting on the data, not managing it.

Our approach is built around these core principles.

Team Meeting Interaction
Exceptional service icon

Exceptional Project

& Service Delivery

Think icon

Think Like a Retailer

& Data User

Root cause icon

Solve The Root Cause,

Not Just the Symptom

Quality check mark

Deliver Quality

First Time

Continuous improvement icon

Continuously

Improve

A multi award-winning
data platform & team

Best data and analytics provider, best omnichannel solution, and best client / retail technology partner relationship – our accolades reinforce our expertise.

Retail Systems Awards 2021 Shortlisted
DataIQ Awards Data Enabling Solution of the Year Shortlisted
RTIH Innovation Awards 2023 Finalist
Retail Systems Awards 2024 Winner
RTIH Innovation Awards 2024 Highly Commended
Retail Technology Innovation Hub (RTIH) Awards Winner
Retail Systems Awards 2025 winner logo

See the Platform in action

We'd love to show you the power of Datitude's Platform.
See what Datitude can do for you.

JOIN THE TEAM

Great data starts with great people

Technology powers the Datitude Platform. People are what sets us apart.

 

We're a talented team of data engineers, developers, analysts and retail data experts who love technology, solving complex data challenges, learning new things and helping retailers and brands get the most value from their data.

 

And we're proud of our high-performing collaborative culture, our commitment to quality, and the opportunity everyone has to make a meaningful impact.

 

Whether you're an experienced data engineer, software developer, data analyst or starting your career in the tech industry, we'd love to hear from you. 

Let’s stay connected

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WEBSITE  CREDITS

With thanks

Website designed by Studio Quinton.

Imagery includes original photography, stock images from Wix, Pexels and Unsplash, and AI-generated content.

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