ABOUT

OVER 40 YEARS’ EXPERIENCE IN MULTI-CHANNEL RETAILING, BUSINESS AND TECHNOLOGY

The Co-Founders and Directors at Datitude have over 40 years’ experience in multi-channel retailing, business and technology.  We have worked with many of the UK’s best-known brands and retailers, including Burberry, Karen Millen, Matalan, Oasis and W H Smith, providing their multi-channel e-commerce platforms.  We believe that the best decisions are made when an organisation’s data is accessible and easily understood.  We’ve used our skills and experience, with our brilliant team of highly talented developers, data geeks and engineers, to develop a platform that gives our clients easy and timely access to their own data, allowing them to make the right decisions at the right time.

SENIOR MANAGEMENT

Sarah Hughes - Datitude co-founder & director

SARAH HUGHES

Co-Founder & Director

Sarah has a degree in Engineering and an MBA but after 10 years in manufacturing, she realized she had entrepreneurial roots and founded Fresca, one of the UK’s leading e-commerce platform providers.  Sarah took Fresca from start-up in 2000 to sale (to BT Plc.) in 2008; from 1 person to over 100.  Now, as co-founder at Datitude, she has found out just how much she loves working with data in multi-channel retailing.  The best bit of her job?  Seeing data come to life and the Datitude Platform deeply adopted within our clients’ organisations.

GAVIN WILKINSON

Co-Founder & Director

Gavin and Datitude are a perfect match! With an Engineering degree from the University of Sheffield, his career has focused on software and systems engineering.  He has worked for companies large and small and founded his first business in 2002.  Judging the time right for SaaS eCommerce, Gavin developed one of the UK’s most commercially successful on-demand e-commerce platforms and worked with some of the biggest and best retailers to grow their online and multichannel businesses. The best bit of his job?  Bringing ideas to life and seeing them grow up.

SENIOR TEAM

SENIOR TEAM

James McLaughlan - Chief Operating Officer Datitude

JAMES MCLAUGHLAN

Chief Operating Officer

James joined us in 2014 and has had numerous positions of increasing responsibility.  He is a widely respected member of the team, with extensive experience across retail systems, integration and database technologies. James is also busy studying for a degree.

Jamie Lawrence - Snr App Developer at Datitude

JAMIE LAWRENCE

Senior Application Developer

Jamie is not only a superb developer, but one of the loveliest we've ever worked with.  He brings his extensive skills to designing and building the Datitude App. In particular, we appreciate his eye for user experience, and he is passionate about ensuring our clients really enjoy using the App.

THEO BREAKSPEAR

Junior Developer

Theo is the latest addition to our team, having joined in March 2021.  He is involved in various projects including developing customer and marketing performance dashboards for clients. 

STEPHEN DEAN

Platform Technologist

Stephen joined Datitude in 2017, although he has worked with the Datitude founders for many years in previous roles.  He is a highly skilled technologist, with significant expertise in database and integration technologies.

Chris Pope - Talend Consultant at Datitude

CHRIS POPE

Talend Consultant

Chris is a highly knowledgeable Talend consultant, with experience across all stages of the software development lifecycle.  He works on the continual improvement of database performance, as we invest in development projects to keep ahead of data volume growth.

KATE HUGHES

Business Development Executive

Kate joined us in 2019 and is responsible for implementing our go-to-market strategy.  She manages our digital platforms and is often the first point of contact for interested parties.

RICHARD LOWES

Senior Application Developer

Rich joined us in 2018 as a Senior Application Developer.  He brings wide-ranging development experience to complement the skills already in the team.  Rich is always keen to engage with our clients to continue to enhance the user experience.

Amanda Berry - Finance Manager at Datitude

AMANDA BERRY

Finance Manager

Amanda has worked with Datitude for many years as our Finance Manager.  She supports us and our clients by making sure our accounts run smoothly.

MILAN RADOJIVIC

Intern

Milan is on a 12-month placement as part of his Computer Sciences degree at Reading University.  He plays a key role in first line support and our daily systems checks. 

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LIKE TO KNOW MORE?

Please get in touch if you'd like to discuss your BI and data needs and find out more about Datitude's Customer & Retail Data Platform.