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  • Writer's pictureKate Hughes


Datitude is celebrating a place in the final of the Retail Technology Innovation Hub (RTIH) Innovation Awards for "Best Retailer / Technology Supplier Relationship with our client Mint Velvet.

Retail Tech Innovation Hub Innovation Awards 2023 Finalist, Datitude Data Driven & Mint Velvet logos logo

This category recognises a successful partnership between a UK retailer and a technology supplier, with an emphasis on the last 12/18 months and how the partnership has gone from strength to strength during that period.

Our relationship with Mint Velvet goes back over a decade, with Datitude’s modern data platform powering Mint Velvet’s growing data integration, reporting and analytics needs. It is testament to 𝙏𝙃𝙀 best relationship, one of the most collaborative, successful, and long-standing in the industry. Both technology solution and service delivery matter: this is what sets Datitude apart and enables Mint Velvet to connect, integrate and unify its data to have a single source of truth.

Mint Velvet product showcase A/W 2023 collection

We’re genuinely proud of all our client partnerships and think we have the best relationship with ALL our clients! Even so, it's brilliant our partnership with Mint Velvet is being formally recognised in this category by the RTIH Innovation Award judges, along with the other finalists:

  • Barron McCann x Pets at Home

  • Clix x B&Q Cardiff

  • CORE x boohoo

  • Cyncly x Homebase

  • Proximity x Orlebar Brown

  • Scurri x Biscuiteers

  • Visualsoft x Lusso

Commenting on the news, Sarah Hughes, Co-founder & Director of Datitude said:

“This is fantastic news. As Peyman Naeini, Technology Director at Mint Velvet. pointed out during the award entry process, whilst we’ve enjoyed a highly successful partnership with Mint Velvet since 2012, most of Mint Velvet’s technology has been changed since 2021. Datitude has not just survived that supplier review, its relationship with Mint Velvet has strengthened.
As a partner to Mint Velvet, Datitude stands out for its collaborative and innovative approach. Mint Velvet’s technology infrastructure is key to successfully scaling its business across multiple channels internationally and its data integration and analytics capabilities are future proofed thanks to Datitude.
I’m so proud of the team and our relationship with Mint Velvet. Being shortlisted is testament to the team’s dedication and hard work continuing to make our managed data platform and services amongst the best in the business.”

Congratulations to all finalists of the RTIH Innovation Awards 2023.

To find out more about our partnership with Mint Velvet, head over to our client showcase page.

Since publishing this article, we enjoyed a fantastic awards event at the Barbican celebrating the finalists with a couple of our clients (Mint Velvet included, of course!). Sadly we didn't come home with a trophy - many congratulations to Clix and B&Q's Cardiff store for winning Best Retailer / Technology Supplier Relationship. Check out all the winners.

These photographs from the night are courtesy of Liz Isles Photography.


About Datitude

Datitude is transforming how businesses connect, integrate, and unify their data. Our managed data platform and service provide the unifying framework to enable businesses to get what they need from their data, when they need it, in the format needed. A true single source of truth for everything. No silos.

Whilst we made our name in omnichannel working with many retailers and brands over the years, as data experts we provide data solutions to a diverse range of businesses who need better access to their data and valuable intelligence and actionable insight they can trust.

Solutions for retailers and brands include systems integration, a retail & customer data platform, and direct mail optimisation and analysis.

Make your data work for you without having to master the underlying technology.


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