Datitude x Mint Velvet

Mint Velvet first came to Datitude for a better way to understand customer behaviour and measure direct mail performance. Its data sat in multiple disparate systems making it difficult to understand true marketing performance, while campaign results were limited by the data available and arrived too late to influence activity while it was still live.

Datitude's platform brings Mint Velvet's data from multiple systems (ecommerce, store, customer data and marketing platforms, merchandising, payment gateways) together in one place, creating a consistent view of customers, sales and stock. And direct mail campaigns are seamlessly managed through the platform, with results available as soon as the day after a campaign lands.

The platform is Mint Velvet’s single source of truth for real-time, accurate and actionable insight into trading, marketing performance and customer behaviour. Teams access their data directly through the Datitude Application, Excel Add-in and Tableau, without having to wait for someone else to prepare it.

Mint Velvet uses Datitude for many things - from self-service reports, advanced analytics and data extracts to customer segmentation, cohort analysis, direct mail optimisation, subscriber management and financial reconciliation.

Our partnership with Mint Velvet has grown alongside the business. As its technology stack evolves, we integrate new systems and seamlessly replace others, continually expanding its single source of truth.

The result is a clearer view of customers and performance, better-informed decisions and a strong data foundation that remains fit for purpose.