Direct mail is back in fashion for good reason.  The fast-changing data privacy landscape, email fatigue, crowded digital advertising and social media space, and rising digital media costs are making it harder and more expensive to cut through.  As a result, there's a growing shift away from third-party acquisition channels towards first-party customer data and personalisation strategies with direct mail increasingly being used as part of an integrated multi-channel marketing strategy.

 

Done well, direct mail can be a highly effective tool for new customer acquisition, reactivating dormant customers, and increasing the lifetime value of existing customers.  Find out why direct mail can reign supreme and how to optimise campaigns in our guide.