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NEWS & INSIGHTS
Our curated collection of key news and insights about all things technology and data, including what’s happening at Datitude.
LATEST ARTICLES


CLIENT CASE STUDY: HOW PIGLET IN BED UNIFIES DATA & PRODUCT INFORMATION MANAGEMENT FOR SMARTER GROWTH
Piglet in Bed partners with Datitude and Retail247 to unify data and product information management for smarter growth
Kate Hughes
Nov 11, 20254 min read


THE SMARTER ROUTE TO A DATA LAYER: BUILD OR BUY?
Thinking about building your own data layer? Discover why buying is often faster, cheaper, and far less risky.
Justin Lord
Nov 3, 20254 min read


DATITUDE SHORTLISTED FOR THE 2025 RTIH INNOVATION AWARDS
Datitude is honoured to be a finalist for Best Data Analytics Driven Retail Initiative in the RTIH Innovation Awards 2025.
Kate Hughes
Oct 3, 20252 min read


RIDING ON A MISSION: TOUR DE 4 CHARITY CYCLING CHALLENGE
Gavin and Sarah, Datitude's co-founders, took part in the inaugural Tour de 4 charity cycling challenge - raising funds for the cancer charity Mission Remission.
Kate Hughes
Sep 12, 20252 min read


CLIENT CASE STUDY: HOW MINT VELVET LEVERAGE A SINGLE CUSTOMER VIEW
To make sense of the customer, Mint Velvet trust Datitude. This case study explains how Mint Velvet leverage a single customer view
Sarah Hughes
Sep 3, 20256 min read


CDP VS DATA WAREHOUSE: WE HAVE A CDP SO WHY DO WE NEED A DATA WAREHOUSE?
CDPs and data warehouses serve different purposes. Here are five reasons why you need both.
Justin Lord
Aug 27, 20257 min read


IS YOUR DATA AI-READY? HERE'S WHAT YOU NEED TO KNOW
AI is changing the retail game, fast. But even the smartest AI can’t deliver results if your data is fragmented, messy, or locked in silos.
Justin Lord
Jul 10, 20254 min read


MEET THE CLIENT: RICHARD SURMAN, TALKS RETAIL IT & TECH TRANSFORMATION
Richard Surman, IT Director, shares his career journey, the thinking behind Crew’s tech transformation, and why he’s ditching monolithic systems in favour of agile, modular solutions. From heritage brand to forward-thinking retail tech strategy - this is one to bookmark.
Kate Hughes
Jul 3, 20258 min read


RETAIL SYSTEMS AWARDS 2025: ANOTHER TROPHY FOR THE CABINET
Datitude bags another award at the Retail Systems Awards 2025. We're celebrating winning the Sustainable Retail award for a data-led EPR Sandbox project for fashion retailers with WEFT and QSA Partners.
Kate Hughes
Jun 25, 20252 min read
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