Datitude Co-founder Named in RTIH Top 100 Retail Technology Influencers List 2026

We’re delighted that Sarah Hughes, Datitude co-founder and director, has been named as a new entrant in the 2026 RTIH Top 100 Retail Technology Influencers List.

Published by Retail Technology Innovation Hub (RTIH), the list recognises people helping to shape and drive the retail technology industry forward, and Sarah joins figures from across retail, technology and the wider industry.

Sarah has spent her whole career in STEM and is a passionate advocate for the sector. A two-time entrepreneur, she has spent much of her career building retail tech businesses that enable retailers to use technology and data more effectively.

She is passionate about helping retailers and brands get what they need from their data, and about the technology and strong data foundations needed to make that possible. And anyone who knows Sarah will know that means she spends a fair amount of time talking about retail, technology and data!

Commenting on this recognition, Sarah said:

"What a wonderful surprise to see my name on the list. I love the retail tech industry and spend a lot of time talking about data, so it’s lovely to know some of those conversations are resonating. A lot of those conversations come back to the same thing: retailers having the strong data foundations so they can trust their data, get what they need from it and put it to work across the business.

A massive thank you to Scott Thompson and Retail Technology Innovation Hub for the recognition, and congratulations to everyone else on the list."

The RTIH Top 100 Retail Influencers List is compiled using industry feedback, research, nominations and social media, alongside factors including awards, speaking engagements, media appearances and people building innovative companies and solutions across retail.

Congratulations to Sarah and to everyone recognised in the latest Top 100.