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NEWS AND INSIGHTS
Retail data and technology insights, client success stories,
and the latest news from Datitude


Why an Integrated Tech & Data Strategy is Key to Optimising Omnichannel Performance
Omnichannel is a complex spaghetti of technology and data. Here's why an integrated tech & data strategy is key to optimising performance.

Gavin Wilkinson
Mar 13, 20234 min read


Meet The Partner: Retail Assist & Kevin Greathead
Meet Kevin Greathead, Managing Director of Retail Assist in the first of a new series on our partners.

Kate Hughes
Feb 2, 20235 min read


Meet The Client: Margin Guardian & Richard Blanchard
Where did the idea for the Squished Shopping App come from? Find out, and lots more, from Richard Blanchard, CEO of Margin Guardian

Kate Hughes
Jan 16, 20235 min read


Retail Margin is Precious. Here's why Fashion Retailers should Protect it with Margin Guardian
Fed up with flying blind on markdowns, eroding brand value, and losing out unnecessarily to your competitors? You need Margin Guardian.

Kate Hughes
Nov 2, 20222 min read


Be Inspired to Get Into Tech - National Coding Week
To celebrate National Coding Week we're showcasing how some of our team got into tech to inspire others to learn new digital skills.

Kate Hughes
Sep 21, 20224 min read


The Dearth of Women in Data - Why We Need Another Blog About It
As demand for data skills is rising exponentially, it's time to think differently about the available talent pool.

Kate Hughes
Sep 1, 20222 min read


Google Analytics 4: Time to Motor. It's Here to Stay!
GA4 is definitely more than an upgrade to UA. Here's why there's an urgency for businesses still using UA to migrate to GA4.

Kate Hughes
Jun 30, 20224 min read


The World Without Third-Party Cookies: How to Avoid Cravings
If you're addicted to cookies, now's the time to start weaning yourself off them. Here's how.

Kate Hughes
May 24, 20224 min read


From Data Source to Desktop with the Datitude Application
Faster and more intuitive tools are key for data analytics users. Datitude's Application has you covered.

Sarah Hughes
May 18, 20224 min read


Piglet in Bed Selects Datitude for its Retail & Customer Data Platform
Datitude is thrilled to welcome Piglet in Bed to its family of retail clients as it chooses Data by Datitude.

Kate Hughes
Apr 4, 20223 min read


Using Device Usage Insights to Optimise Ecommerce (Marketing Metrics Series)
In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise ecommerce platforms.

Sarah Hughes
Mar 30, 20223 min read


Understanding The Relationship Between Products & Loyalty (Marketing Metrics Series)
Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

Sarah Hughes
Mar 16, 20223 min read


Customer Segmentation: What's the Right Approach? (Marketing Metrics Series)
We explore customer segmentation in the fourth part of our series on marketing metrics.

Sarah Hughes
Feb 28, 20223 min read


Why Customer Lifetime Value Matters (Marketing Metrics Series)
Get smarter with marketing metrics by measuring customer lifetime value. Here's why CLV is so important to retailers and our tips on how to use it effectively.

Sarah Hughes
Feb 14, 20223 min read


Single Customer View: What you Need to Know (Marketing Metrics Series)
Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Sarah Hughes
Jan 24, 20223 min read


Improve your Data Literacy (Marketing Metrics Series)
Blog series on marketing metrics and how to get smarter in 6 simple steps. Step 1 - improve your data literacy.

Sarah Hughes
Jan 11, 20224 min read

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