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  • Writer's pictureDatitude


Datitude is thrilled to announce Justin Lord has joined as Sales Director to lead and develop all sales and partnership activities to support the company’s continued growth.

Datitude Sales Director Justin Lord

As a senior appointment, Justin will join Sarah Hughes and Gavin Wilkinson, Datitude’s Co-founders & Directors, and James McLaughlan, Chief Operating Officer on Datitude’s leadership team. If you’re thinking this (dream 😉) team sounds familiar, you’d be right! The four of them worked together for many years at Fresca (one of the UK’s leading ecommerce platforms).

As Fresca’s Executive Chair and Business Development Director, Justin was a key player in Fresca’s phenomenal success. He was involved with Fresca from the early noughties right through to 2011, after the business was sold to BT.

In addition to his impressive track record in ecommerce with Fresca, Justin has extensive experience in senior sales and marketing roles for several blue-chip organisations in consumer goods and pharmaceuticals (B2B and DTC). He’s also set up and led his own businesses; a dotcom agency in the late 90s and, most recently, a cycling tours business in the South of France. Yes, he’s an avid and impressive cyclist too!

Announcing Justin’s appointment, Sarah Hughes, Co-founder & Director, said:

"I’m over the moon Justin has joined Datitude in this key role. Justin has a wealth of expertise, with a naturally engaging and consultative approach, and exceptional commercial awareness. As we continue to invest in our technology and solutions, demand for our managed data platforms and solutions is increasing. With Justin on board, we’re better able to capture new and emerging growth opportunities. I’m personally thrilled to be working with Justin again. Our growth plans are exciting, and I know he will add immense value to the business.”

On joining, Justin Lord, Sales Director, said:

It’s great to be here and at such an exciting time from a future growth perspective. It’ll be good to work with Sarah, Gavin and James again, as well as the rest of the team, albeit in a very different business. I’m looking forward to meeting our clients, partners and prospects, and attending tech and retail events. Given some of Datitude’s solutions are specifically for the retail and ecommerce sector, I’m expecting to bump into many people I haven’t seen for years!”

We wish Justin all the best in his new role.


About Datitude

We do data! Datitude's managed data platforms and solutions are transforming how businesses connect, integrate and unify their data. We master the underlying technology so you can master your data.

Get what you need from it, when you need it - quickly, easily, reliably and securely.

Our managed data platforms - the Datitude Integration Hub and Datitude Data Lakehouse - enable businesses to automatically integrate data and analytics. In addition to our managed solutions for Ecommerce and Retail, we provide custom services for systems integration, data analytics, and machine learning.

Managed solutions for Ecommerce and Retail include retail and digital systems integration, a retail and customer data platform, and direct mail campaign optimisation and analysis.

If you need to unlock your vast data volumes and make sense of your data, call us on 020 3003 5000 or email


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