IS YOUR DATA AI-READY?

AI is changing the retail game, fast. From hyper-personalised experiences to razor-sharp forecasting, the potential is immense. But there’s a catch: AI is only as good as the data that fuels it. If your data is fragmented, messy, or locked in silos, even the smartest AI can’t deliver results. So the real question isn’t if  you’ll use AI - it’s whether your data is ready for it?

Datitude is the AI data hub for omnichannel retailers who want to harness the transformative power of AI. One hub, all your data, AI-ready.

If you are not already deploying AI, chances are you will be soon: Agentic AI enhances customer service; Applied AI provides sophisticated predictive tools; Generative AI supports the creative process.

AI will manifest in retail across the entire application domain, from stock management to forecasting, from customer service to order management, from product recommendations to personalisation, from product creation to merchandising and promotion.

Existing retail tech vendors will incorporate AI into their products, whilst an explosion of new vendors will offer AI-first applications and services. A dynamic marketplace is set to emerge which will see a veritable cascade of suppliers and solutions, for years to come.

The question is: are you ready for AI?

For many retailers, the answer is “no”.

Struggling with siloed data sitting in the several transactional and operational applications needed to manage omnichannel complexity, the data can be fragmented, inconsistent, incomplete, and hard to access.

So how do you make your business ready for AI?

Connect and unify your data with a retail-specific AI data hub: schemas designed for omnichannel, matched with integration processes which transform, de-duplicate, enrich and normalise the data. One single source of truth.

Datitude = One hub. All your data. AI-ready.

1)  The Single Source of Truth

Junk in, junk out.

Train your AI on data which is incomplete, inaccurate or inconsistent, and at best the output will be sub-optimal. At worst, the output could destroy value by making poor recommendations.

It doesn’t matter how good the AI is, ultimately the AI is only as good as the quality, breadth and depth of the data on which the model is trained or the AI application is run.

Datitude helps our clients get the most from AI by being the repository of their data which is the most complete, the most accurate, the broadest in scope, and with the longest history: the Single Source of Truth.

2)  Quality of data

 The value of the Datitude service stems from the transformation of raw data from all the retailer’s source systems into data that is complete, de-duplicated, normalised, enriched and validated. The result is a curated retail-ready dataset that is 100% accurate and consistent.

3)  Breadth of data

Datitude ingests data from typically 10 to 20 different source systems for each of our clients, covering every aspect of retail - from transactions across all channels, rich customer information, product and stock data, to marketing ROI and more.

Using AI-ready schemas and normalisation processes, Datitude concentrates fragmented and siloed data from several systems into one data platform to provide the Single Source of Truth.

4)  History – depth of data

Datitude holds as much history as our retail clients want.

Without a data platform like Datitude's, there can be two consequences of a retailer changing vendors:

i) history can be lost, and;

ii) datasets can be inconsistent because of errors in data mapping or differences in data definitions between the old and new system.

With Datitude, the history is always there regardless of changes in vendor, and the data is always consistent within the Platform tables and schema.

Image credit: Serife via canva.com

5)  Ease of deploying the data to train the AI

It’s no good having the best dataset if it’s not easy to deploy for AI.

Having data sitting in several silos in the organisation will make it hard to use for AI. Having all the data in a single data hub - the Datitude platform - is hugely productive.

But more than that, Datitude provides tools which enable your team to access and extract quickly and easily the data their AI needs, whilst the Datitude API enables the automation of that process for regular jobs.

6)  AI-Agnostic

Being agnostic is an article of faith for Datitude.

Given the dynamic AI marketplace, retailers will experiment with different AI, conduct A/B tests, chop and change as new solutions and vendors emerge, and as business imperatives evolve. Some retailers will deploy multiple AI solutions simultaneously covering different areas of the business.

Just as clients can choose to use their preferred BI tool on top of the Datitude platform (e.g. Power BI, Tableau), the same is true in their choice of AI. We facilitate any AI tool our clients choose to work with…the platform architecture is headless.

Data is the Differentiator in an AI-Centric World

AI in retail will not be a single application or use case. The opposite is true: AI will enhance every aspect of retail and every application domain, with potentially thousands of solutions emerging from existing and new vendors.

Retailers will want the flexibility to try different options as their business evolves, and as new and better solutions emerge.

In this fast-developing AI-centric world, the key to success is having data which is accurate, consistent, complete, extensive and easily accessible.

Datitude = One hub | All your data | AI-ready.

If you need to get your data AI-ready, contact us today.

CONTACT US

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About Datitude

We do data! Whatever your data needs, you can trust us to deliver.

Datitude is transforming how businesses connect, integrate, and unify their data. Our award-winning data platform and service provide the unifying framework to enable retailers and brands to get everything they need from their data. Data where it needs to be, on time, in the right format.  A true single source of truth. No silos.

Built specifically for omnichannel, Datitude’s managed data platform is proven to deliver and trusted equally by mighty retailers and fast-scaling brands who need better access to their data, and valuable intelligence and actionable insights they can trust.

If you need to get more from your data, talk to us!