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NEWS & INSIGHTS
Our curated collection of key news and insights about all things technology and data, including what’s happening at Datitude.
LATEST ARTICLES
THE SMARTER ROUTE TO A DATA LAYER: BUILD OR BUY?
Thinking about building your own data layer? Discover why buying is often faster, cheaper, and far less risky.
Justin Lord
2 days ago4 min read
DATITUDE SHORTLISTED FOR THE 2025 RTIH INNOVATION AWARDS
Datitude is honoured to be a finalist for Best Data Analytics Driven Retail Initiative in the RTIH Innovation Awards 2025.
Kate Hughes
Oct 32 min read
CLIENT CASE STUDY: HOW MINT VELVET LEVERAGE A SINGLE CUSTOMER VIEW
To make sense of the customer, Mint Velvet trust Datitude. This case study explains how Mint Velvet leverage a single customer view
Sarah Hughes
Sep 36 min read
CDP VS DATA WAREHOUSE: WE HAVE A CDP SO WHY DO WE NEED A DATA WAREHOUSE?
CDPs and data warehouses serve different purposes. Here are five reasons why you need both.
Justin Lord
Aug 277 min read
IS YOUR DATA AI-READY? HERE'S WHAT YOU NEED TO KNOW
AI is changing the retail game, fast. But even the smartest AI can’t deliver results if your data is fragmented, messy, or locked in silos.
Justin Lord
Jul 104 min read
RETAIL SYSTEMS AWARDS 2025: ANOTHER TROPHY FOR THE CABINET
Datitude bags another award at the Retail Systems Awards 2025. We're celebrating winning the Sustainable Retail award for a data-led EPR Sandbox project for fashion retailers with WEFT and QSA Partners.
Kate Hughes
Jun 252 min read
FROM ANONYMOUS TRANSACTIONS TO GOLD DUST: USING PAYMENT CARD FINGERPRINTING FOR A MORE COMPREHENSIVE SINGLE CUSTOMER VIEW
Discover how payment card fingerprinting unlocks the hidden value of anonymous retail transactions.
Justin Lord
Mar 274 min read
DATITUDE THREADS A NEW DEAL: OUR DATA PARTNERSHIP WITH CREW CLOTHING COMPANY & ITS SISTER BRANDS
Crew Clothing Company has selected Datitude as a data partner as part of its multi-year strategic IT transformation programme.
Kate Hughes
Mar 262 min read
MEET THE CLIENT: MADDY TURLEY, MINT VELVET, TALKS DIGITAL, DATA AND RELAXED GLAMOUR
Maddy Turley, International and Growth Director at Mint Velvet, discusses digital transformation, data, and relaxed glamour.
Kate Hughes
Dec 12, 20248 min read
SODA: A REFRESHING RETAIL DATA ARCHITECTURE FOR MODERN COMMERCE
SODA is a refreshing retail data architecture solution for simplifying integrations, providing a single source of truth and removing silos.
Justin Lord
Dec 6, 20244 min read
DATITUDE x QSA PARTNERS "HIGHLY COMMENDED" - RTIH INNOVATION AWARDS 2024
Datitude and QSA Partners pick up the 'Highly Commended' award for Sustainable Retail Innovation at the RTIH Innovation Awards
Kate Hughes
Nov 28, 20243 min read
MAKING PERSONALISATION PERSONAL: THE RETAIL REALITY CHECK
Exploring the gap between customer expectations and retail reality in personalisation.
Kate Hughes
Nov 25, 20246 min read
DATITUDE DOES THE DOUBLE! RTIH INNOVATION AWARDS 2024 FINALISTS
Datitude has been named a finalist in two categories in the 2024 Retail Technology Innovation Hub (RTIH) Innovation Awards
Kate Hughes
Oct 31, 20242 min read
EPR SANDBOX PROJECT: THE POWER OF CONNECTED DATA IN DRIVING A MORE SUSTAINABLE FASHION FUTURE
This ground-breaking EPR Sandbox Project shows an intelligent EPR fee based on eco-modulation is viable, thanks to the power of data.
Sarah Hughes
Oct 17, 20245 min read
SUSTAINABILITY IN RETAIL: GREEN SHEEN WON'T WORK - IT PAYS TO BE GREEN
Explore the key themes dominating retail's sustainability agenda and what retailers and brands are doing to improve their sustainability
Kate Hughes
Sep 23, 20247 min read
MASTERING DATA: WHY COMPOSABLE COMMERCE STILL NEEDS A CONDUCTOR
As more retailers embrace composable commerce, we look at two of the biggest challenges - orchestrating data and a single unified view.
Justin Lord
Aug 13, 20243 min read
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