NEWS AND INSIGHTS

Learn how better data, smarter segmentation and personalised campaigns can transform the performance of direct mail. This practical guide shares six proven ways to improve targeting, increase ROI and measure campaign success.

Discover how payment card fingerprinting unlocks the hidden value of anonymous retail transactions.

With exemplary post-purchase communications, Ace & Tate is proving a great customer experience doesn’t end at the checkout.

Exploring the gap between customer expectations and retail reality in personalisation.

After the BFCM rush, discover how to analyse and use your data to focus on retention and turn new customers into lifelong ones.

Sort through the hype about AI & machine learning to understand their distinct roles & potential in retail data analytics.

Our verified integration with Dotdigital is the perfect match for powering more personalised and results-boosting cross-channel marketing campaigns.

Direct mail is enjoying a resurgence for good reason. Here's why direct mail can reign supreme for data-driven marketers.

If you're addicted to cookies, now's the time to start weaning yourself off them. Here's how.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

If you’re serious about personalisation, “year in review” emails are a perfect opportunity for a personalised email campaign. Here's why.