NEWS AND INSIGHTS

Learn how better data, smarter segmentation and personalised campaigns can transform the performance of direct mail. This practical guide shares six proven ways to improve targeting, increase ROI and measure campaign success.

To make sense of the customer, Mint Velvet trust Datitude. This case study explains how Mint Velvet leverage a single customer view.

Discover how payment card fingerprinting unlocks the hidden value of anonymous retail transactions.

Our verified integration with Dotdigital is the perfect match for powering more personalised and results-boosting cross-channel marketing campaigns.

We can't talk about direct mail and not mention Datitude's platform! If you're serious about DM and a single customer view, here's why you should choose it.

Optimising direct mail campaigns requires leveraging your data and technology. Here's how.

Direct mail is enjoying a resurgence for good reason. Here's why direct mail can reign supreme for data-driven marketers.

If you're addicted to cookies, now's the time to start weaning yourself off them. Here's how.

In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our blog series on marketing metrics.

The third step to getting smarter with marketing metrics is to measure customer lifetime value.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

If you’re serious about personalisation, “year in review” emails are a perfect opportunity for a personalised email campaign. Here's why.

Oliver Bonas has an excellent email welcome campaign for new subscribers and we thought it worth sharing with you.