Oliver Bonas has an excellent email welcome campaign for new subscribers and we thought it worth sharing with you. It's not often we see nursery programmes executed so well; we were impressed. Not only are the tone of voice and creative execution on brand, but the series of four emails follows a clear path to build engagement and drive sales.
EMAIL #1 - YOU'RE IN This first email was delivered on sign up. It's called 'You're in', and confirms you’ve successfully subscribed and the benefits to being a subscriber.
EMAIL #2 - HERE'S £5 OFF
This followed just a few minutes later and is a clear attempt at creating a sale with a discount code to tempt you to purchase.
EMAIL #3 - YOU'RE NEW HERE
Three days after signing up, this email landed, introducing the subscriber to the breadth of the product range.
EMAIL #4 - FEELING SOCIAL?
And finally, six days after signing up, this email introduced all OB's digital channels, attempting to drive engagement across them all.
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