BEST PRACTICE FOR AUTOMATED EMAIL WELCOME CAMPAIGNS FROM OLIVER BONAS

Oliver Bonas has an excellent email welcome campaign for new subscribers and we thought it worth sharing with you. It's not often we see nursery programmes executed so well; we were impressed. Not only are the tone of voice and creative execution on brand, but the series of four emails follows a clear path to build engagement and drive sales.

  


EMAIL #1 - YOU'RE IN This first email was delivered on sign up.  It's called 'You're in', and confirms you’ve successfully subscribed and the benefits to being a subscriber.



EMAIL #2 - HERE'S £5 OFF

This followed just a few minutes later and is a clear attempt at creating a sale with a discount code to tempt you to purchase.  



EMAIL #3 - YOU'RE NEW HERE

Three days after signing up, this email landed, introducing the subscriber to the breadth of the product range.



EMAIL #4 - FEELING SOCIAL?


And finally, six days after signing up, this email introduced all OB's digital channels, attempting to drive engagement across them all.



HOW WE CAN HELP MAKE YOUR EMAIL MARKETING A SUCCESS


Datitude allows you to slice and dice your data in any way you need, from a single view of your customer, so that you can feed your ESP with segments that are right for you, to automatically drive successful email campaigns. Unlike analytics and email platforms, Datitude's campaign analysis shows you your campaign response on ANY click not just first / last click, so you can judge your campaigns across all channels. Find out more about our Customer and Trading Data Platform here.


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