Datitude x Piglet in Bed
Piglet in Bed is the home of natural comfort. What began as a digital-first bed linen brand in 2017 has become an inspiring retail success story. Impressive growth has seen it expand significantly into new channels, markets and product categories. Datitude has been working with Piglet in Bed since 2021.
Bringing data together for smarter decisions
Fast growth brought more channels, products and systems, but also made it harder for Piglet in Bed to access and make sense of its data.
The business knew it needed a scalable data platform that could support its move from digital-first brand to multi-channel retailer, without creating more work for its team.
Datitude connects, integrates and unifies its data from its multiple systems - store, ecommerce, retail operations, marketing, loyalty, advertising and web analytics systems - to provide the single source of truth.
As the business has expanded, further data sources and channels have been added to the same trusted foundation.
Working with Retail247, Datitude also integrates product data, giving teams a more complete view across the business.
Users can access analytics, build reports and extract data through the Datitude Application, and work directly in Excel with the Data By Datitude Excel Add-in. They also have access to an out-of-the-box, retail-specific suite of BI and analytics in Tableau.
Datitude powers Piglet in Bed's direct mail campaigns - from audience selection, including cold data, and execution to real-time analysis of results.
With its data unified, Piglet in Bed can report and forecast from one consistent source, make faster decisions across departments and add new systems without putting barriers in the way of growth.
In their words
"Being able to access and use our data effectively is crucial - from understanding customer behaviour across all channels to informing customer acquisition and retention strategies, to better forecasting supply and demand.
Datitude's technology, data and omnichannel expertise has transformed our data capabilities and fundamentally changed how we work.
Datitude now sits at the heart of our operations as a modern-day ERP system, seamlessly integrating best-in-class retail systems and powering all of our reporting & forecasting, with no barriers to scaling."
Axel Stelk
Co-founder & COO
Further insight
