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  • Writer's pictureSarah Hughes


Datitude is thrilled to welcome Bird & Blend Tea Co. to its family of retail clients; providing data integration and analytics solutions to support its ambitious growth plans.

Bird & Blend is an eco-conscious, award-winning tea mixology company on a mission to reimagine tea. It’s leading the way as a tea blending specialist using magical ingredients to create wonderful flavours of loose tea and it is clearly doing it very well! Its recipe for success includes certified B-corp status, an awesome team, multiple retail stores, a thriving international online store, and a passionate community of tea lovers.

Bird & Blend Tea Co Logo

It’s an exciting time for fast-growing Bird & Blend as it expands further. As with any fast-growing business, it is also bringing new challenges. In this case, Bird & Blend was frustrated its different systems didn’t talk to each other, and more time was being spent integrating, reconciling and manipulating data than on actioning insights.

Bird & Blend wanted to seamlessly integrate customer, prospect and transaction data from multiple source systems to provide a unified customer view across all data sources. In addition, it wanted subscriber data collected in-store through its store point of sale to automatically sync with its marketing automation platform to trigger events.

As one of the senior leadership team had previously used Datitude’s retail and customer data platform at another company, we were delighted to be asked if we could help, and to do so quickly!

Using Datitude’s integration hub, customer and transaction data automatically flows from Bird & Blend’s Shopify ecommerce system, Revel store point of sale, Klaviyo marketing automation platform, along with data from Google and Meta Ads, and GA4 data, into Datitude’s data lakehouse. Here it is de-duped, cleaned and segmented, and then the meta-data is updated and streamed back to source systems. In-store subscriber events are also streamed in real-time to Klaviyo to enable marketing events to be triggered automatically.

Customer and marketing campaign analytics are accessed through Datitude’s browser-based proprietary Application which provides the team with rich functionality including:

  • Data query tools

  • CRM tools

  • Realtime trading dashboard

  • Datitude’s Excel add-in to facilitate easy access to the data in Excel.

Bird & Blend Tea Co Chai Mix products

Working with Datitude has enabled the Bird & Blend team to complete this project in just four weeks. And Datitude’s flexible and modular approach to systems integrations and data analytics means it’s simple to add new data sources and analytics modules as Bird & Blend’s requirements change.

"Having worked with Datitude in a previous company, I know they’re experts in data integration and analytics and can be trusted to deliver. So, it was only natural to ask them if they could help with this project. Seamlessly integrating and automating data flows from multiple systems to provide a trusted, unified customer view, and customer analytics is vital for our ambitious growth plans.
The Datitude team pulled out all the stops to get us up and running quickly and easily. And the solution gives us what we need now and is easy to scale in the future.
Photo of Alix Thompson-Burn, Head of Digital at Bird & Blend
Datitude’s passion, knowledge and expertise for all things data, “can-do” and flexible approach, plus their genuine desire to help us get the most of our data has been outstanding.

Alix Thompson-Burn, Head of Digital, Bird & Blend Tea Co.

Commenting on the new client partnership, Sarah Hughes, Co-founder & Director at Datitude said: “Naturally, we’re delighted Alix chose Datitude based on her previous experience of working with us. It’s the best testament for any data solutions provider! Bird & Blend is an amazing brand (have you seen their tea wall?!) with a brilliant team that’s achieved so much in a short space of time. We’re pleased to enable the team to get what they need from their data and excited to see them achieve even greater things.”

You can find out more about this new client partnership, as well as other Datitude clients, on Our Clients webpage.


About Datitude

Datitude is transforming how businesses connect, integrate, and unify their data. Our managed data platform and service provide the unifying framework to enable businesses to get what they need from their data, when they need it, in the format needed. A true single source of truth for everything. No silos.

Whilst we made our name in omnichannel working with many retailers and brands over the years, as data experts we provide data solutions to a diverse range of businesses who need better access to their data and valuable intelligence and actionable insight they can trust.

Solutions for retailers and brands include systems integration, a retail & customer data platform, and direct mail optimisation and analysis. Make your data work for you without having to master the underlying technology.


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