HARNESS THE POWER OF YOUR DATA TO OPTIMISE DIRECT MAIL CAMPAIGNS
DIRECT MAIL OPTIMISATION & ANALYSIS
BUILD AND ANALYSE CAMPAIGNS IN REAL-TIME
Datitude's Retail and Customer Data Platform is a dream for marketers wanting to understand direct marketing performance. With configurable RFM segmentation as standard, marketers can easily understand and improve their campaign ROIs. Naturally, the Platform holds a single view of the customer across all your channels and provides analysis of both online and offline campaigns.
For ecommerce players and retailers wanting to improve their decisions and investment in direct mail campaigns and have complete control of their campaign performance, Datitude offers a groundbreaking direct mail solution.
DIRECT MAIL CAMPAIGN OPTIMISATION
MORE SOPHISTICATED TARGETING STRATEGIES
Easily build and execute campaigns by channel, segment, discount type and product. Target more loyal, higher-value customers with greater certainty using real-time customer and trading data. Datitude takes care of GDPR requirements and suppression too.
DATA PREPARATION & SELECTION
Get a real-time view of mailable data to support campaign planning. It means more timely and accurate data is provided to data co-operatives, increasing the success of cold data selection.
FULLY AUTOMATED PROCESSES
Data is automatically de-duped, validated, and checked for suppression. Mailing files are sent to the print house based on your brief, including cold files and swap selections.
CROSS-CHANNEL CAMPAIGNS EASILY ACCOMMODATED
Email campaign files are automatically generated to support cohesive communications across DM and email, enable marketing from all angles and allow for cross-channel A/B testing. Remove guesswork around campaigns by testing different strategies and analyse response rates and uplift in average order values, to assess what works, what doesn't, and how best to optimise order volumes, values and ROI.
DIRECT MAIL CAMPAIGN ANALYSIS
GAME-CHANGING SPEED & INTELLIGENT MATCHBACK ANALYSIS
Up your game with results from direct mail campaigns as quickly as the day after a campaign lands. You're in complete control of campaign performance and have full visibility of each campaign’s profitability with accurate attribution of orders to the right campaign, thanks to our intelligent match-back processing using a wider variety of business rules.
NO MORE DATA-LAGS
Datitude's managed solution gives you visibility of results as soon as the day after a campaign launch. Data delays cost time and money so what are you waiting for?
MAKE CHANGES ON THE FLY
With real-time visibility of campaign performance, it's easy to make changes on the fly. You're in control of both the customer experience and campaign effectiveness so you can respond better to demand and keep your customers engaged.
MORE ACCURATE ATTRIBUTION & ROI
Understand incrementality and be confident in the profitability of your campaigns and targeting decisions. Datitude’s tools more accurately attribute orders to the right campaign with intelligent match-back using a wider variety of business rules.
DIRECT MAIL RESOURCES
EVERYTHING YOU NEED TO KNOW ABOUT OPTIMISING DIRECT MAIL CAMPAIGNS
Direct mail is enjoying a resurgence. More and more retailers and brands are turning to direct mail as a way to cut through crowded digital platforms and overcome rising digital advertising costs.
Done well, direct mail campaigns can be highly effective for acquiring, reactivating and retaining customers.
DATITUDE'S GUIDE TO OPTIMISING DIRECT MAIL
In this guide we explain why direct mail can reign supreme in the age of data-driven marketing, how to leverage your technology and data to optimise campaigns, and why smart retailers and brands choose Datitude's direct mail solution.