Margin Guardian’s retail data insights platform is a powerful tool for fashion retailers looking to identify trends and inform future pricing and discount pricing strategies. It provides unique data insights - including price intent, viewed, and saved, products – direct from consumers using the Squished Shopping App (also built by Margin Guardian). Squished is a multi-faceted app that enables consumers to browse, track and monitor high street fashion items on a single app. App users can choose to add products to a wishlist, “squish” the price to receive a price drop alert and visit the product page to purchase directly from the retailer’s site.

 

Margin Guardian chose Datitude to build a data lakehouse and advanced data analytics solution to transform the data from the Squished Shopping App into sophisticated and interactive visualisations and insights in Margin Guardian’s retail data insights platform.

 

Datitude’s data lakehouse integrates and unifies data from the Squished database (events, users, products, prices) into a central data repository and turns it into valuable intelligence, insight, and action with a powerful suite of dashboards in real-time. It means Margin Guardian’s fashion retail clients can quickly and easily access and visualise the data insights, including how they compare against key competitors. They benefit from a rule builder so they can send notifications to Squished users based on their product interest or price intent; brilliant for marketing communications in real-time. Naturally, retailers can easily track referrals from the Squished App and associated campaign performance through Google Analytics.

 

Commenting on the new partnership with Margin Guardian, James McLaughlan, COO at Datitude said “Some of us have known the team at Margin Guardian for many years as our paths have often crossed so it’s been a real pleasure working with them on this project. They just get retail and tech (and have a brilliant sense of humour!). Their Squished Shopping App and data insights platform are super impressive concepts, genius even. By understanding the value consumers place on their products and how they compare against key competitors, fashion retailers are better equipped to take a more intelligent, data driven approach to markdown decisions, reduce leakage, optimise revenue, and protect margins. We’re looking forward to developing our relationship further and supporting their continued growth journey.”