NEWS AND INSIGHTS

Learn how better data, smarter segmentation and personalised campaigns can transform the performance of direct mail. This practical guide shares six proven ways to improve targeting, increase ROI and measure campaign success.

Deep discounts don't always mean deep regret. Unlocking the hidden value of newly acquired Black Friday customers lies in your data.

After the BFCM rush, discover how to analyse and use your data to focus on retention and turn new customers into lifelong ones.

Our verified integration with Dotdigital is the perfect match for powering more personalised and results-boosting cross-channel marketing campaigns.

Optimising direct mail campaigns requires leveraging your data and technology. Here's how.

In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise ecommerce platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our series on marketing metrics.

Get smarter with marketing metrics by measuring customer lifetime value. Here's why CLV is so important to retailers and our tips on how to use it effectively.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Blog series on marketing metrics and how to get smarter in 6 simple steps. Step 1 - improve your data literacy.

If you’re serious about personalisation, “year in review” emails are a perfect opportunity for a personalised email campaign. Here's why.