NEWS AND INSIGHTS

Learn how better data, smarter segmentation and personalised campaigns can transform the performance of direct mail. This practical guide shares six proven ways to improve targeting, increase ROI and measure campaign success.

Deep discounts don't always mean deep regret. Unlocking the hidden value of newly acquired Black Friday customers lies in your data.

After the BFCM rush, discover how to analyse and use your data to focus on retention and turn new customers into lifelong ones.

We can't talk about direct mail and not mention Datitude's platform! If you're serious about DM and a single customer view, here's why you should choose it.

Direct mail is enjoying a resurgence for good reason. Here's why direct mail can reign supreme for data-driven marketers.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our series on marketing metrics.

Get smarter with marketing metrics by measuring customer lifetime value. Here's why CLV is so important to retailers and our tips on how to use it effectively.

We’ve worked with pure-play and multichannel retailers for many years and learnt the biggest bang-for-buck quick wins for getting the most out of your data. Here’s our top six priorities.