The third step to getting smarter with marketing metrics is to measure customer lifetime value.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Blog series on marketing metrics and how to get smarter in 6 simple steps. Step 1 - improve your data literacy.

As 2021 draws to a close, we've done our own year in review to highlight the most popular content on our blog, LinkedIn page and website.

If you’re serious about personalisation, “year in review” emails are a perfect opportunity for a personalised email campaign. Here's why.

In this series we shine a light on our clients and find out how they're getting more from their data with Datitude's platform.

How is your data solutions partner standing out from the crowd? Here's the reality of Datitude's service.

Datitude's top 3 tips to help choose the right data solution for your needs.

Trying to decipher data platforms and tools? Here's what you need to know in a nutshell to help choose the right data solution.

A list of the top retail, marketing tech and data events based on speaker line-ups, content and thought leadership.

Democratising data is essential for retailers wanting to exploit the way ecommerce and stores complement each other in an omnichannel world.

How can IT directors better integrate systems to satisfy growing business demands for data, analytics and reporting once and for all?

As retailers and brands question how best to truly understand customer behaviour, what's the answer?

We take a look at the government's announcement that 72 areas in England will receive up to £830m from the Future High Streets Fund.

In this edition of Retail Ramblings & Reflections, we reflect on 2020 and what lies ahead for retail in 2021.

As retailers prepare for peak, we’ve taken a look at some of the latest data and set out our top 10 things to consider to optimise peak

In this regular feature, we take a look at what’s happening in-stores and online, including latest retail data and developments in tech.

We love data, and what can be done with it. But even we shake our heads at the exuberance of terms used to talk about HOW data is stored....So here's a simple explanation of data lakes, warehouses and marts.

The end of June saw us reach 100 days of lockdown. Whilst Covid-19 is still very much with us, lockdown has been eased for many and we’re...

The IMF says the Covid-19 pandemic is a crisis like no other, and the world’s recovery is uncertain. We’ve analysed the key data.....