NEWS AND INSIGHTS

As demand for data skills is rising exponentially, it's time to think differently about the available talent pool.

GA4 is definitely more than an upgrade to UA. Here's why there's an urgency for businesses still using UA to migrate to GA4.

If you're addicted to cookies, now's the time to start weaning yourself off them. Here's how.

In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise ecommerce platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our series on marketing metrics.

Get smarter with marketing metrics by measuring customer lifetime value. Here's why CLV is so important to retailers and our tips on how to use it effectively.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Blog series on marketing metrics and how to get smarter in 6 simple steps. Step 1 - improve your data literacy.

If you’re serious about personalisation, “year in review” emails are a perfect opportunity for a personalised email campaign. Here's why.

We catch up with Natalie at GLTC to find out how the business is getting more from its data with Datitude's platform.

How is your data solutions partner standing out from the crowd? Here's the reality of Datitude's service.

Datitude's top 3 tips to help you choose the right data solution for your needs.

Trying to decipher data platforms and tools? Here's what you need to know in a nutshell to help choose the right data solution.

Democratising data is essential for retailers wanting to exploit the way ecommerce and stores complement each other in an omnichannel world.

How can tech directors better integrate systems to satisfy growing business demands for data, analytics and reporting once and for all?