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  • Writer's pictureDatitude


James McLaughlan - Datitude's Chief Operating Officer

Datitude is making some changes to its team to support the growth of its business and we’re delighted to announce James McLaughlan has been promoted to the newly created role of Chief Operating Officer with immediate effect.

James joined Datitude in 2014 as an Integration & Data Analyst and has since held positions of increasing responsibility including Senior Platform Technologist and, most recently, Client Services & Operations Manager.

James will assume responsibility for the day-to-day operational and service delivery functions of the business, ensuring technical developments are deployed in line with plan and client needs are met.

Commenting on the appointment, Sarah Hughes, Co-Founder & Director, said: Despite the challenges of the last year, Datitude continues to go from strength from strength – we’ve significantly enhanced our data analytics solutions, added to our client base and expanded into different sectors. We have a number of exciting developments in the pipeline and are growing the team to support our business growth. James’ appointment to COO is the first change we’re announcing, and Gavin and I are thrilled James is taking on this role. We’ve worked with James for about 15 years, originally at Fresca. It’s been brilliant seeing him grow and flourish, and to recognise his skills, experience and capabilities with this promotion. He has extensive experience across retail systems, integrations and database technologies and is highly regarded by colleagues and clients. We wish him every success in his new role.

James McLaughlan, Chief Operating Officer, said: This is an amazing opportunity for me, and I’m delighted to be offered the role. I’ve been with Datitude for 7 years now and been given so many development and progression opportunities. It really is a brilliant place to work, with the best team. We work so well together as we’re all driven by ensuring our customer and retail data platform gives clients easy and timely access to their own data and turns it into valuable intelligence, insight and action, in one managed solution. I’m looking forward to supporting the business grow further.

In addition to James’ appointment, we’re expanding the team. Details of the new roles will be announced shortly. If you’re interested in joining Datitude and being a part of our success story, keep an eye out on the Careers page of our website and follow our LinkedIn page.


About Datitude

We do data! Datitude is a fast, robust, customer and retail data platform that helps retailers and consumer businesses make sense of their data. Combining data lake, systems integration and business intelligence, Datitude's platform integrates, processes and unifies your key data from multiple systems and channels, both on and offline, to unleash the most powerful customer and trading insights. Whatever the data source, we can process it. Business intelligence, reports and analytics are built in and automated as standard, including visualisations and sophisticated interactive dashboards. If you need to turn your data into valuable intelligence, insight and action, we'd love to talk.


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