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NEWS AND INSIGHTS
Retail data and technology insights, client success stories,
and the latest news from Datitude


Data By Datitude: Unified Retail Data Platform Brochure
Download the Datitude Platform Brochure. Discover how five powerful layers unify retail data and make it accessible for reporting, analytics, AI and other business tools, all supported by our fully managed service.

Kate Hughes
Jul 201 min read


Client Case Study: How Mint Velvet Leverage a Single Customer View
To make sense of the customer, Mint Velvet trust Datitude. This case study explains how Mint Velvet leverage a single customer view.

Sarah Hughes
Sep 3, 20256 min read


CDP vs Data Warehouse: We Have a CDP so Why Do We Need a Data Warehouse?
CDPs and data warehouses serve different purposes. Here are five reasons why you need both.

Justin Lord
Aug 27, 20257 min read


From Anonymous Transactions To Gold Dust: Using Payment Card Fingerprinting For A More Comprehensive Single Customer View
Discover how payment card fingerprinting unlocks the hidden value of anonymous retail transactions.

Justin Lord
Mar 28, 20254 min read


Customer Segmentation: What's the Right Approach? (Marketing Metrics Series)
We explore customer segmentation in the fourth part of our series on marketing metrics.

Sarah Hughes
Feb 28, 20223 min read


Why Customer Lifetime Value Matters (Marketing Metrics Series)
Get smarter with marketing metrics by measuring customer lifetime value. Here's why CLV is so important to retailers and our tips on how to use it effectively.

Sarah Hughes
Feb 14, 20223 min read


Single Customer View: What you Need to Know (Marketing Metrics Series)
Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Sarah Hughes
Jan 24, 20223 min read


Why a Little Data is a Dangerous Thing
How can tech directors better integrate systems to satisfy growing business demands for data, analytics and reporting once and for all?

Sarah Hughes
May 17, 20214 min read


Selling on Insight - How to Overcome the Barriers to Understanding Customer Behaviour
As retailers and brands question how best to truly understand customer behaviour, what's the answer?

Sarah Hughes
Apr 27, 20214 min read


Subscriber Centre: Klarna Wasn't The First, Won't Be The Last, So Don't Be The Next!
Datitude launches an all-new Subscriber Centre within the CRM hub of its customer and retail data platform.

Datitude
Nov 11, 20204 min read


The Six Things Your Data Can Do For You Right Now
We’ve worked with pure-play and multichannel retailers for many years and learnt the biggest bang-for-buck quick wins for getting the most out of your data. Here’s our top six priorities.

Kate Hughes
Jun 5, 20205 min read

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