NEWS AND INSIGHTS

Richard Surman, IT Director, shares his career journey, the thinking behind Crew’s tech transformation, and why he’s ditching monolithic systems in favour of agile, modular solutions. From heritage brand to forward-thinking retail tech strategy - this is one to bookmark.

Maddy Turley, International and Growth Director at Mint Velvet, discusses digital transformation, data, and relaxed glamour.

Deep discounts don't always mean deep regret. Unlocking the hidden value of newly acquired Black Friday customers lies in your data.

Exploring the gap between customer expectations and retail reality in personalisation.

As demand for data skills is rising exponentially, it's time to think differently about the available talent pool.

Datitude is thrilled to welcome Piglet in Bed to its family of retail clients as it chooses Data by Datitude.

In the final part of this blog series, we explore why it's essential to use your device usage insights to optimise ecommerce platforms.

Get smarter with marketing metrics by understanding the relationship between products and customer loyalty.

We explore customer segmentation in the fourth part of our series on marketing metrics.

Get smarter with marketing metrics by measuring customer lifetime value. Here's why CLV is so important to retailers and our tips on how to use it effectively.

Continuing our blog series on marketing metrics and how to get smarter in 6 simple steps. Step 2 - get a single customer view.

Blog series on marketing metrics and how to get smarter in 6 simple steps. Step 1 - improve your data literacy.

Democratising data is essential for retailers wanting to exploit the way ecommerce and stores complement each other in an omnichannel world.

How can tech directors better integrate systems to satisfy growing business demands for data, analytics and reporting once and for all?

As retailers and brands question how best to truly understand customer behaviour, what's the answer?

We’ve worked with pure-play and multichannel retailers for many years and learnt the biggest bang-for-buck quick wins for getting the most out of your data. Here’s our top six priorities.