FROM TRUSTED DATA
TO BUSINESS VALUE
DATITUDE IN ACTION
Putting your data to work
Different users. Different use cases. Different tools.
One platform delivering a consistent, trusted view of your data.
Teams can access the data they need, in the tools they prefer.
From dashboards and reports to data extracts and AI, everyone is working from the single source of the truth.
Immediate, self-service access to your data is provided through the Datitude Application with Excel Add-in and your choice of BI tools.Those who wish to write their own queries have direct SQL access. Data is primed for AI tools.
Curated data feeds can be delivered to third-party systems, streamlining integrations and ensuring cross-system accuracy. The Platform offers sophisticated capabilities for managing direct mail and real-time tracking of marketing campaigns, subscriber management, and financial reconciliation.
Whatever tools you choose to access and activate your data, you can be confident everyone's on the same page.
DATA BY DATITUDE | ONE PLATFORM, EVERY TEAM
DATITUDE APPLICATION & EXCEL ADD-IN
Go deeper with
your data
Datitude provides immediate, self-service access to your data through a rich and intuitive web-based application, so teams can get even more from your data.
View dashboards, create and schedule reports, undertake deep dives, or extract data as needed.
If Excel is your tool of choice, the Datitude Application includes an Excel Add-in.
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Access and work with reports and data directly in the Excel Add-in, confident that the data is coming directly from the Datitude Platform - verified, current and trusted.
THIRD-PARTY BI TOOLS
Your choice of BI tool
Third-party business intelligence (BI) tools are not a necessary part of any Datitude implementation.
But if you wish to use BI tools such as PowerBI, Tableau, Looker, Quick Sight, they can easily be plugged into the Datitude Platform.
Maybe you already have a full set of board reports in PowerBI, or some rich visualisations in Tableau…no need to reinvent the wheel!
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We provide BI gateways and servers and data is easily mapped from Datitude’s schema and reporting tables to power your BI tool of choice.
DIRECT SQL ACCESS
Full transparency,
no black box
Most people do not need direct SQL access. The whole point of the Datitude Application is to provide fast, intuitive access to data without requiring any technical knowledge.
However, some data engineers and analysts often value the flexibility and power of writing their own SQL queries.
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Many managed data services might baulk at this. We embrace it.
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We provide Redshift datashares, giving you secure access to a mirrored copy of the platform. You have complete freedom to query the data without any risk to the core platform or service.
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There's also complete transparency over the data schema and lineage. Anyone can trace any data point from the reporting tables in the Datitude Application back to its original source system.
AI TOOLS
AI outputs you can trust
AI outputs are only ever as good as the data inputs.
Not only do we transform your data into a single unified view, we simplify and facilitate AI access, guardrails and governance too. One system for AI to interface, not several.
The Datitude Platform is engineered to ensure the AI understands the query and knows where to look for the answer. The semantic layer then acts as a data translator - ensuring the AI works with consistent definitions across datasets, and understands the context and how the data interrelates.
We build MCP (Model Context Protocol) servers so you can seamlessly connect your unified data to your AI model or applications. You remain in full control of the use cases, AI outputs and costs. At the same time we are embedding AI tools into the Datitude Application.
Whatever your use case, or AI tools, pointing your AI at the Datitude Platform ensures the data is accurate, complete and comprehensible.
CURATED DATA FEEDS
Streamline integrations
Many systems need regular or real-time updates from other systems.
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Datitude's unified retail data platform can automatically combine data from multiple source systems into a single, curated feed for any target system.
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Instead of managing multiple integration interfaces, you only need one connection with the Datitude Platform.
Typical examples include consolidating financial data into a single feed for finance software, or combining customer, subscription, transaction, segmentation and lifetime value data into a single feed for a customer data and marketing automation platform.
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One trusted feed. Fewer integrations. More reliable data.
DIRECT MAIL OPTIMISATION & ANALYSIS
Make every campaign count
One of the task-specific modules within the Datitude Application is dedicated to direct mail campaigns. It's a favourite with marketing teams.
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Our automated direct mail (DM) solution provides everything you need to optimise campaign performance.
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From audience selection and suppression management to more accurate attribution and incrementality through intelligent match-back, we've got you covered.
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Why wait days or weeks for results when you can see campaign performance in real time from the day after your mailing lands? Better still, it's easy to make changes on the fly, helping you respond faster to demand and maximise the value of every campaign.
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With Datitude, you're in full control control of your campaigns, and the customer experience.
Easily build and execute campaigns by channel, segment, discount type and product.
Use real-time customer and trading data, configurable segmentation and cohort builder, for more sophisticated targeting.
Data automatically de-duped, validated, and checked for suppression.
Mailing files sent direct to the print house based on your brief, including cold files and swap selections.
Email campaign files automatically generated to support cohesive communications across DM and email.
Datitude takes care of GDPR requirements and suppression too.
SUBSCRIBER CENTRE
Bring order to subscriber data
Managing subscriber data across stores, concessions, ecommerce, customer services and marketing channels can quickly become complex.
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Different systems, multiple opt-in and opt-out routes, and changing customer details and preferences often result in poor visibility and inconsistent records.
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The Subscriber Centre module within the Datitude Application gives retail teams (across stores, customer services and concessions) a single place to search, view and manage subscriber acquisition and marketing communication preferences.
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Changes are automatically checked, validated and updated, with daily alerts highlighting any errors to ensure customer and marketing data remains accurate, consistent and trusted.
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By unifying subscriber data into the single source of truth, you gain better visibility of subscriber engagement and marketing governance. It also improves customer trust, and reduces unnecessary marketing costs and operational effort.​​
Permissions functionality and security provides users access to just the specific features they need.
Bespoke business rules avoid collecting unnecessary data whilst ensuring all records captured are usable.
Advanced subscriber data and engagement analytics with sophisticated dashboards.
Data assurance through inline data validation and address checking.
Single record and multi-record interfaces for data upload
Auditable, GDPR-compliant logs.
"Datitude’s platform has transformed our reporting capabilities.
I’ve used a lot of BI tools during my career and Datitude’s application is something else."
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Thomas Clay, Head of IT, Slater Menswear
