Datitude x Crew Clothing Clothing

Crew Clothing embarked on a multi-year technology transformation to improve the customer experience and operational efficiency.

This included replacing legacy technology with a range of best-in-class systems (including a new store POS and ecommerce platform, stock management system, a product information management platform and finance systems).

Datitude was selected as the unifying data platform across its technology estate. We integrate, unify and transform data from multiple systems; bringing data together for consistent reporting and analysis, and to power accurate, automated data feeds to third-party systems.

The same approach is being extended across sister brands, including Ben Sherman, Pringle of Scotland and Saltrock.

Shared systems and a common data foundation reduce integration complexity and failure points, while making data more dependable and trusted across the group.

For Crew Clothing, that means fewer manual processes, more reliable data flows and a clearer business-wide view of performance. It also gives the group an architecture that can evolve as systems, channels and customer expectations change.