Datitude x Ben Sherman
The Ben Sherman shirt is an icon. Launched in 1963, both the shirt and brand have been adopted by almost every youth culture or style movement of the last five decades. Now part of the Crew Clothing family, the British menswear brand sells internationally through stores, concessions and online. Datitude has been working with Ben Sherman since 2025.
An integrated data foundation for unified commerce
Ben Sherman is part of Crew Clothing’s wider technology transformation programme to adopt common, best-in-class systems across the group.
Datitude connects and integrates data between its core retail systems and brings it together in one unified platform.
Fragmented integrations have been replaced with dependable and automated unified data flows to create a consistent foundation for business reporting and analytics.
Because the platform and integrations are managed by Datitude, Ben Sherman benefits from the group’s consistent approach without needing to build and maintain multiple data architectures. New requirements can be easily accommodated as the brand and its technology estate evolve.
The result is a simpler, better connected setup: data where it needs to be, in the right format, at the right time. The single source of truth for decision-making across the business.
In their words
"Datitude has a strong reputation in the retail industry for its data expertise, client relationships and project delivery.
Having worked with Datitude at a previous company, I know they can be trusted to deliver against our requirements."
Richard Surman
IT Director (Crew Clothing Company & sister brands)
Further insight
Datitude threads a new data partnership: Our Data Partnership with Crew Clothing Company & its Sister Brands
