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MAKE DECISIONS, ON DEMAND
DATA BY DATITUDE
THE MOST COMPLETE SOLUTION IN THE MARKETPLACE
Datitude enables retailers to deliver value and drive profitable growth by integrating and automating data and analytics in one managed solution. Make decisions that matter most, on demand, with visibility and understanding of key data across all your channels, in one place.
In a world with an abundance of customer touch points and paths to purchase, this video shows how Datitude's platform enables retailers to understand customer behaviour and build more valuable relationships through data-driven marketing. Marketing teams benefit from a laser focus on single customer view, segmentation and channel performance metrics whilst the needs of the wider business are also met as you're all seeing the same data, sliced and diced to meet different needs.
Read on to find out more about Datitude's solution including our retail data warehouse, business intelligence platform and proprietary application. Click on what interests you most to take you straight there.
RETAIL DATA WAREHOUSE
NO MATTER WHAT THE DATA SOURCE, WE CAN PROCESS IT
Cross-industry studies reveal the shocking conclusion that 80% of analysts' time is spent simply discovering and preparing data (reference What's Your Data Strategy?, Harvard Business Review May-June 2017).
Datitude does all of this for you, automatically, each and every day. Behind the scenes, we've built an incredibly fast data warehouse, using market-leading service providers for on-demand scale. Your core data sources are integrated and processed here, with Datitude managing security and reliability. Job done.
TRULY MASSIVE SCALE AT THE SPEED OF THOUGHT
We use Amazon Redshift and Tableau as our foundation technologies. It gives us a data warehouse and analytics solution that allows business users to analyse datasets on the fly, even across billions of rows.
DATA GOVERNANCE CURATION
Your disparate data is modelled, curated and catalogued. You can be confident in your organisation's consistent use of data analysis, without your teams having to worry about its source and provenance.
COMPLIANCE AND AUDIT
Customer records can easily be found, retrieved for data access requests, and/ or removed with confidence. We can even tell you which source systems provided them.
THE DATITUDE PLATFORM
ON DEMAND BUSINESS INTELLIGENCE
Pre-configured retail and e-commerce analytics means you quickly get the benefit of understanding your data. We use Tableau, the market leading data analysis platform. We've worked with Tableau for many years and appreciate its leading-edge capabilities as well as its extensive development roadmap.
PLATFORM SCOPE
The suite of reports includes everything a finance head, merchandiser, e-commerce head or marketeer could need. Bespoke KPI reports are easily created to sit alongside our standard workbooks. These include year-on-year sales analysis, customer database growth, CRM reporting and returns analysis.
TABLEAU'S FEATURES
Our Tableau workbooks allow people to see and understand their data. Standard Tableau features include personalisation of views, subscriptions, filters, data extracts, favourites, and search.
DATITUDE AND CRM
Datitude is a dream for marketers, allowing you to understand direct marketing performance. With configurable RFM segmentation as standard, marketers can easily understand and improve their campaign ROIs. Naturally, the Platform holds a single view of the customer across all your channels and provides analysis of both online and offline campaigns.
THE DATITUDE APPLICATION
OUR OWN PROPRIETARY APPLICATION
We've engineered our own proprietary application to allow you to interact with your data.
SUPER FAST DATA EXTRACTS
The App allows you to select data and download it for further analysis in Excel or upload it into other systems (such as email addresses into your Email Service Provider). We've even built an Excel add-in so you can quickly and easily access reports already built in Datitude straight from Excel, all with a single sign. Security is inbuilt, with extracts available only to logged-in users and with full audit capability.
There are just three stages to create extracts: firstly, chose the grouping for your data (are you interested in customers, orders or even the detail of order lines?), next define your data set and finally choose the fields you'd like to extract. Your data extract can be created using one or more of > 250 fields to slice your data.
MANAGEMENT OF REFERENCE DATA
The App provides a user-friendly interface for the management of reference data. Reference data are essentially look-up tables, usually held in spreadsheets and updated infrequently, and examples are budgets, exchange rates and physical store addresses. Using the App, this data can be uploaded, amended or deleted in a few mouse clicks.
MANAGEMENT OF DIRECT MAILING CAMPAIGNS
For retailers running direct mailing campaigns, the App provides a number of valuable tools. It is simple to search for a mailing record for GDPR data access requests. And it’s easy to suppress customers and prospects if required, with full audit history should you ever need to provide proof.
